I got to see Serenity on Saturday. Wow, that was a GREAT movie. I had high hopes, but modest expectations. After all, how many episodic television series ever made a successful translation to the big screen, or even did well in 2-hour movie format in made-for-television? Even big story arc shows like Babylon 5 did not shine in 2 hour format… some were passible, but not what I would call outstanding.
Well, Serenity delivered. I won’t throw in any spoilers out there, just in case some of you were considering a visit to the local cineplex to see it. Just a bit of advice: if you’re going to see it, do it NOW, because it will be gone in another week.
“WTF?” you might ask? “I thought you said it was good!”
It is good. So is ‘The Constant Gardener’, which disappeared this week even though 2 weeks ago it was sold out when I tried to see it!
Indeed, if you have to wonder why Serenity is doing so poorly at the box office (just under $18 million since release), all you need to do is look at the cineplex market as a whole. There were SEVEN new releases for Serenity’s opening weekend, including the Jodie Foster thriller Flightplan (which looks EXCELLENT). There were FIVE this past weekend. Do the math… even the cineplex 18 will have to stop showing some movies just to make room for the new ones, even if they’re bringing in a respectable number of viewers.
All this spells bad news for Serenity and fans of the show. In my area, they had 4 screens of Serenity on opening weekend at 4 different venues. I don’t know if they were sold out opening weekend, but if they were, it still wouldn’t be much of a splash in the till overall… there are only so many seats in these theaters!
The showing I went to on Saturday was almost sold out. There were still a few front row, snap-your-neck seats in the front, but it was at least 95% filled. I’m betting it won’t be showing in another 2 weeks though. If the same thing is happening in the majority of other markets, it’s going to look pretty bleak for any follow-up movies. Serenity cost $40 million to make, not including marketing.
For an interesting discussion on this topic, and some speculation that the DVD for the movie will be out December 20th, check out this link.